SITUATION
Subway was struggling with performance of locations in Latino neighborhoods. Our task was to make the brand relevant and get Latinos to take notice and consider Subway. MARCA injected fresh, new insights to bolster Subway’s credentials, make their ads relatable, and give Latinos a reason for consideration.
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These tested well above Kantar norms for memorability, likability, and awareness. Subway saw a significant lift in traffic and check averages in high-density Latino stores. These stores now draw over 15% more traffic than the whole chain. MARCA and Subway earned two Silver ADDY Awards for this work.
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