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Charles Schwab
Charles Schwab was looking to connect with multicultural audiences while maintaining a singular brand personality and look. To help, first we launched a mortgage program specially designed to drive homeownership in minority neighborhoods. We highlighted benefits that were particularly relevant to this audience based on the research.
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BILLBOARDS
We also developed pieces aligned with their investing creative platform but with photography and culturally relevant messaging that through a subtle nod said, “Charles Schwab sees you”.
