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Influencer Army
The Challenge
Get Latino households to believe a value carrier in a category where price claims are met with suspicion. Paid media alone was not moving belief.
What we built
Nineteen Latino creators across seven markets, five content territories, run as one always-on program against a single scorecard.
Results
- 35.2M impressions
- 4,586 adds to cart
- 147% ROI
Influencer Army in action
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To support the campaign, we also filmed real client testimonials in NYC, LA, and Miami.
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