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World Cup

SITUATION

World Cup is the most important acquisition tentpole event for DishLATINO and it only comes once every four years. The goals were ambitious, but we were facing a 90% reduction in media and cuts to production budgets.

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STRATEGY

We had to find ways to minimize costs and maximize impact. We created a variety of assets aimed to break through World Cup clutter, including a soccer-loving dog, Freddy, created entirely with AI, and an influencer and UGC strategy to build proof and trust with real voices, supported by a daily sweepstakes and PR to gain earned media without a hefty TV buy.

RESULTS

  • 38% lower CPA than the 2022 campaign, the lowest for any DishLATINO World Cup campaign to date
  • 77.85M total campaign impressions at $0.02 per impression
  • 20.26M influencer reach, 177% above benchmark
  • 1.40% June churn, the second-lowest monthly rate since 2011

Influencers activation

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