Wahl

SITUATION

WAHL is the industry leader in men’s grooming. The brand was growing distribution in Latin America and wanted to stimulate consumer awareness and demand in Mexico for WAHL’s professional line of home grooming products in a competitive market.

STRATEGY

Mexican men are image-conscious and have historically entrusted grooming to professional barbers. Do-it-yourself grooming culture was emerging, and the brand needed to win a share of mind. To make a significant impact, we leveraged our target’s passion for FÚTBOL. Media focused on sports TV, digital, product demos, and social media influencers, to cost effectively reach as many young males as possible.