UnitedHealthcare

BACKGROUND

Latinos think healthcare in the United States is cold, distant, and makes them feel like just another number. Additionally, the insurance category is completely foreign to first-generation immigrant Latinos, and many are unsure how to navigate.

STRATEGY

We set out to demonstrate that UnitedHealthcare is always by your side when it matters most. We brought this idea to life through a powerful logo mnemonic that visually shows the brand standing by a diverse range of Hispanic consumers. To keep our campaign fresh and interesting to prospects and members alike, we developed 5 different creative executions that can be used across the entire marketing funnel.