Atlas Ocean Voyages
SITUATION
International client, Mystic Cruises, hired MARCA to manage the brand launch of Atlas Ocean Voyages, an expedition cruise line offering a luxury travel experience to a more affluent target that we call “barefoot millionaires”.
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STRATEGY
Towards the end of the pandemic, Atlas made its name the message. Atlas Ocean Voyages made a significant impact after a year when travel was avoided. We offered a simple and timely invitation to return to cruising. AT LAST, IT’S TIME TO COME BACK TO SOMETHING BRAND NEW. AT LAST, ATLAS.
RESULTS
Our launch was recognized by the trade and consumers alike. The launch of Atlas Ocean Voyages won the coveted Gold Magellan Award for best Cruise Marketing & Campaign. We also took home a Silver Magellan for best cruise marketing promotional video. These achievements represent the travel industry’s best of the best in marketing excellence.
